If you’ve been weighing up partaking in the varied bounty of goodness offered by an Amazon Prime subscription, the web giant has served up a pretty decent incentive to jump aboard the good ship Bezos.
On Friday, for just 24 hours, the company is offering Prime subscriptions to new members for $67, which is a 33 per cent discount on the regular annual price of $99.
New members will benefit from the two-day delivery on 20 million items, as well as access to the vast supply of media content from the Prime Instant Video, Prime Music and the Kindle Lending Library.
Subscribers will also get unlimited free photo storage for their troubles and the not-so-grand total of $5.58 a month.
So, what’s prompted Amazon into knocking a third off its most highly-valued offering?
Well the company earned five gongs at the 67th Emmy Awards on Sunday night and the pricing derives from those wins.
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The success came thanks to the Amazon original show Transparent, which won Outstanding Lead Actor in a Comedy Series for Jeffrey Tambor and Outstanding Directing for a Comedy Series for Jill Soloway.
The 24-hour offer will kick off at 12:01 ET on Friday morning and once it's over, all new memberships will revert back to $99 a year.
We’ve reached out to Amazon to see if it’ll be extending the offer to subscribers outside the US and will update this story if a response is forthcoming.