If you think the Apple Watch Edition is expensive, you might soon have to re-evaluate your standards. According to one watch expert, further luxury smartwatches are inbound.
With the Apple Watch Edition having been formally priced last night, Apple has confirmed its 18-carat gold techy timepiece will set wannabe owners back a staggering £13,500.
However, according to Elizabeth Doerr, Editor-in-Chief of online watch magazine QuillandPad, this is just the start of a luxury smartwatch revolution.
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While £13,500 for a watch with technology that quickly dates might be considered crazy by the masses, according to Doerr, there is more than a big enough market to make this a viable product category.
“There are too many people with too much money,” she told us. “This does not mean that it will become the norm or even be here long.
“Like an iPhone, a luxury smartwatch will only have a certain shelf life, so it has a throw-away quality.”
Despite predicting we’ll see more luxury smartwatches moving forward, it’s not currently clear which manufacturers would have the brand and marketing clout of Apple to make this work.
What’s more, according to Doerr, although the luxury smartwatch market is set to explode, it won’t ever be able to compete with the upper end of the traditional watch market.
“I think the upper market segment is safe. I do not think there will be an impact on high luxury whatsoever,” she said.
Looking at where devices such as the Apple Watch could hit the watch market, Doerr stated: “What may suffer in the short term is the same price range as the Apple Watch: TAG Heuer and below, let’s say. And only because it will compete for wrist space among the less affluent.
“I think it could have short-term impact on the mid- to low-range price segment, but not long-term impact.”
Related: Apple Watch vs Pebble Time
The Apple Watch collection isn’t all about the super-high-end, however.
Giving consumers a more affordable entry-level into its wearables movement, Apple has unveiled the aluminium-bodied, rubber-strapped, 38mm Apple Watch Sport with a £299 price tag.
As well as confirming prices, Apple has revealed the Apple Watch release date to be April 24. For those extra eager to splash their cash, pre-orders will kick off two weeks earlier on April 10.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
