The LG G7 will be the firm’s last annual flagship smartphone update

LG is halting annual flagship smartphone releases, as it seeks to balance the books of its money losing division.

Speaking at CES 2018, LG Vice Chairman Cho Sung-jin, said new models will arrive when needed rather than when the calendar dictates.

In responding to a question regarding the rumored LG G7, he said (via Korea Herald): “We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do.

“We plan to retain existing models longer by, for instance, unveiling more variant models of the G series or V series.”

Related: LG G7 latest

Cho Sung-jin said it was more important to stick with a good platform than upgrade each year.

He added: “We found it is important to retain a good platform for a long (time) and concerns rise over the supply of lithium materials.”

What’s next?

The company is still expected to launch the LG G7 smartphone this spring, but that may be the last until 2019.

However, we may see more iterations of the G7. Right now it’s difficult to interpret LG’s comments.

Given how difficult it is for smartphone manufacturers to produce compelling new devices every year, this might not be the worst idea in the world.

Samsung’s Galaxy S9 is unlikely to be a huge leap forward following the near-perfect S8 range.

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