When Kanye West told the world his new album The Life of Pablo would only be available on Tidal many devotees pledged allegiance to Jay-Z’s upstart streaming service, sending the app to the top of the charts.
The result? A civil lawsuit against Jay-Z, Tidal and West himself.
The plaintiff, Kanye fan Justin Baker-Rhett claimed Tidal deliberately mis-sold the exclusive in order to boost adoption.
A legal for the claimant told Pitchfork: “Mr. Baker-Rhett believes that superstars are required to follow the same rules as everyone else.
“Even if their streaming service is struggling, they can't trick millions of people into paying money (and giving up personal information) just to boost valuation numbers."
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West’s vow to would-be Tidal subscribers was accompanied by a vow that he would “never, never, never be on Apple,” which proved to be somewhat of a rallying call to those with an natural aversion to Apple and its products.
West and Tidal are yet to publicly comment on the suit.