The iPhone 7 might not have been the big iPhone overhaul many were hoping for, but that hasn't stopped the masses flocking to pre-order the handset.
And as Apple begins to report supply shortages after such overwhelming demand, it has emerged that most people are seemingly after the larger iPhone 7 Plus model.
According to online sales data from Slice Intelligence, in the first 48 hours, 55% of shoppers ordered the larger model, marking the first time the Plus version has proved more popular than the standard iPhone.
Over half of iPhone 6 and 6S orders, by comparison, were for the standard model during the first two days the phone was available.
The iPhone 7 Plus' dual camera appears to have been a popular choice
The data is based on responses from 32,000 customers from the firm's panel, and appears to show that the iPhone 7 Plus' dual camera setup is an attractive option for consumers.
Elsewhere, the data shows Black to be the most popular colour option, with 46% of shoppers opting for the darker hue.
23% ordered the Jet Black option, but limited supplies of that particular finish have forced Apple to push shipments to November. This may have pushed customers to opt for one of the other finishes.
Rose Gold accounted for 15% of iPhone 7 and iPhone 7 Plus orders, with Gold handsets coming in at 9%, and Silver at 8%.
And that's not all Slice's data reveals. With previous launches, more than 60% of consumers have opted for the mid-level storage option within the first 48 hours of availability.
That trend appears to be continuing with the iPhone 7, with 67% of customers opting for the 128GB model, 19% choosing the new 256GB option, and 14% going for 32GB.
Apple won't be releasing any breakdowns of the iPhone models ordered, so it's interesting to see how this year's figures from Slice differ from previous launches.
WATCH: iPhone 7 Unboxing
Let us know what you make of the data in the comments.