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The iPhone 7 could finally kill Apple's most restrictive feature

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Google Photos
The Google Photos pokes fun at the 16GB iPhone

There’s a new Google Photos ad campaign that makes fun of the iPhone for running out of camera roll storage space at memorable moments. You may have seen it, it's pretty funny. If not, it's below.

Anyway, if the latest rumours are to believed, iPhone 7 users are going to have to be pretty snap-happy to ever run out of built-in storage on the top-end device.

Once again it has been suggested the iPhone 7 will come with a 256GB option, while the 16GB and 64GB storage tiers will be consigned to history.

A purported spec sheet detailing the innards of the iPhone 7 suggests the three configurations will be 32GB, 128GB and 256GB with the drives built by Toshiba.

While we’re unsure of the source for this leak, it’s certainly not the first time we’ve received word the iPhone 7 may have a bumper storage option.

Those rumours have mostly related to a so-called iPhone Pro handset, which is seemingly no longer on the agenda.

A 256GB model, which would likely come at a heavy premium, would certainly be of use to those adverse to storing their photos, data and music on the cloud.

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Apple looks set to release the iPhone 7 during the third week of September, with a launch event tipped for September 7.

Would a 256GB iPhone answer your data storage prayers? Or is there no need to splash out extra cash on such a device with the multitude of cloud storage and streaming options now available.

Share your thoughts below. Now, that Google Photos video...

Bugblatter

August 25, 2016, 12:32 pm

All of the manufacturers have been milking us for years by charging huge premiums for something that costs them very little. Hopefully this move will help to bring that to an end, but somehow I doubt it.

nmunky

August 25, 2016, 2:12 pm

The size of the storage in the iPhones has not been the restrictive feature. Apple's persistent refusal to allow for SD storage cards is the restrictive feature. We could have had as much storage as we needed years ago.

Prem Desai

August 25, 2016, 4:15 pm

Cheaper, faster and immensely more sensible to have a memory card slot - but then that's not the Apple way...

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