The Hisense M6600 is a big, curved 4K HDR TV you can afford

Hisense has launched the M6600 series TV, and it’s another shot at dominating the upper-midrange part of the TV market.

The M6600 has a laundry list of headline features: 4K resolution, high dynamic range compatibility, a curved screen, streaming apps – and a whopping 55-inch screen. All that for £699. Blimey.

The 4K resolution, four times the pixels of Full HD, promises greater clarity and sharpness. HDR sources give you a wider range of brightness, contrast and colour.

The TV is equipped with HDMI 2.0 and HEVC certification, meaning it will be compatible with 4K sources, such as a UHD Blu-ray player, Xbox One S or Sky Q.

Related: What is HDR TV?

As for the curve, Hisense claims it makes for a more immersive viewing experience and a more consistent picture. Curved screens are generally going out of fashion, but some high-end manufacturers are still doing them, so it makes sense Hisense has followed suit.

On the software side, the Hisense M6600’s apps include BBC iPlayer, Netflix, Amazon Video and YouTube. The TV also supports Freeview HD.

It doesn’t have UHD Premium certification, nor does it feature Hisense’s ULED technology for improved backlight control. But for under £700 it still looks very tempting.

The Hisense H55M6600, to use its full model name, is available now from Amazon and AO.

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