The Daily Lands In The UK

While we can understand News Corporation wanting to keep a

lowish profile at the moment in the UK – what with the phone hacking scandal and all – but

the complete lack of any announcement regarding the availability of Daily app for iPad in the UK is rather baffling.

While the news that the app is available for UK users in iTunes has only emerged in the press

in the past 24 hours, it seems as if readers on this side of the Atlantic have been able to access it for more than a

week.

The Daily is an iPad-only newspaper which was launched by

Apple and News Corporation seven months ago to great fanfare. Rupert Murdoch

said at the launch that he had sunk $30 million into the project before it even

launched –  a sum which had been written

off by News Corp.

It was announced in March that a UK

version of the Daily would be coming this summer, however the version available

in UK iTunes store at the moment is the original American version.

UK

subscribers will be paying 69p-a-day or £27.99-a-year to read all about Sarah

Palin’s sexy past, New York

fashion week or how the Oakland Raiders outlasted the Denver Broncos. No tales

of Cheryl and Ashley, celebrity Big Brother or Boris Johnson’s latest faux-pas

here we’re afraid.

Reviews on the UK store so far have been mixed, with Max Wood summing up the

prevailing opinion: “I’ve been waiting for this app ever since it was announced

in the US.

The pricing is great and the design is fantastic but if they want to make any

impact on the UK then

they’re going to have to start a UK edition.”

News Corp has not released how many subscribers it has

racked up since launching in February but the iPad-only app has been downloaded

around 800,000 times.

We await the UK

version which News Corp promised back in March and there are quite a few former

News of the World hacks hanging around who might jump at the chance of a new

adventure.