Apple executive Jeff Williams has perhaps… just perhaps… dropped a major hint the company is indeed planning an expansion into the automotive industry.
When quizzed about the firm’s rumoured interest in building an Apple car, the SVP of Operations Williams simply said: “The car is the ultimate mobile device.”
The comments are among Apple’s first on the matter following a flurry of rumours and a high profile hiring spree of top industry figures from the likes of Mercedes-Benz and Tesla.
Speaking to reporters at the Code Conference on Wednesday, Williams said Apple is “exploring a lot of different markets” with its giant cash reserves.
He said the firm is looking to enter markets “where we think we can make a huge amount of difference” rather than looking at areas where it can amass even more dough.
Since February this year rumours have claimed Apple is planning to take on Tesla with an electric car. The firm is set to have hundreds of employees working on the scheme, which is rumoured to be codenamed Titan.
What do you think? Are Williams’ comments innocent enough? Or are they the first public indications Elon Musk and co. might soon have a little more company. Earlier this month Musk said he ‘hopes’ Apple comes along for the ride. Is he about to get his wish?
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
