It's pretty tough to compare the latest iPad and the Google Nexus 7, because they they really are quite different in so many ways. One area in which they can be compared like-for-like is toughness, and one brave company has done just that.
Warranty service provider SquareTrade made it its mission to put both tablets through the ringer and establish which is made of the sterner stuff.
For all the usual claims about Apple build quality - not to mention the fact that the iPad retails for double the price of the Nexus 7 - it was the Google device that came out on top overall. The SquareTrade boys applied three drop tests to the two tablets, and filmed the results for all to see.
The first was a straight drop-test onto a solid pavement from around chest height - the kind of scenario you might find if you were caught foolishly walking along the street with your head buried in a good ebook. While the Nexus 7 escaped with only minor scuff marks to the rear casing, the iPad sustained a bad crack along its screen.
The second test saw the tablets pushed off a seat. Again, the Nexus 7 sustained minor cosmetic damage to the rear section, while the iPad's screen cracked in the corner.
Finally, both tablets were dropped into a bath of water. Amazingly, both continued to operate after being submerged, but the iPad's sound cut out.
So that's a 3-0 whitewash for the Google Nexus 7. We think there are more important considerations when deciding upon the right tablet for you, such as portability requirements, desire for apps, price and form factor. But if sturdiness really does mean that much to you, the Nexus 7 seems to have the edge.