Tesco is hoping to ‘revolutionise’ the way people purchase
films by giving them a free online version of the film when they purchase the physical
DVD or Blu-ray in the shop.
Last April, Tesco announced that it had taken an 80 per cent
stake in the UK-based video-on-demand service, blinkbox. Now it has finally
revealed how the services will be integrated, and revealed that the first film
to be available when the service launches tomorrow (2 December) will be the
final part of the Harry Potter saga.
The service is only available to Clubcard members who will
have to link their Clubcard account with a blinkbox account to avail of the
service. The new scheme won’t include all DVDs or Blu-rays in Tesco stores with
the rest of the 26 launch titles a little less enticing, including The
Smurfs, Space Dogs and Celebrity Juice: Too Juicy for TV (just how juicy can it
Once customers have purchased the DVDs or Blu-rays with
their Clubcards in-store or online, then they will be able to access them from
the cloud on a number of platforms. Currently blinkbox can be accessed via your
PC, Mac, connected TVs from LG and Samsung, PS3 and the company is promising that support for
the Xbox 360 and iPad is coming next month.
Richard Brasher, CEO, Tesco UK said: “This innovation with
blinkbox will help start a digital revolution, combining the physical with the
digital for the first time. Starting
with the magic of Harry Potter, there will be many more great titles to follow
for customers to enjoy online wherever and whenever they like.”
We do like the idea of getting an online version of a film
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we already own and it’s something that we felt studios should have been doing
for a long time now. However the Tesco/blinkbox service, at the moment does seem a little
limited, thanks to the meagre range of titles available. That said, the idea of being able to stream a film on your iPAd on the same day as it’s released on DVD is certainly an attractive proposition.
Let us know in the comments what you think of the new
Tesco service and if you’ll be signing up for a Clubcardjust to access your films online.