Home / News / Internet News / Taylor Swift snub prompts Apple Music artist payment about-turn

Taylor Swift snub prompts Apple Music artist payment about-turn

by

Taylor Swift

Apple has changed its artist payment policy for Apple Music following a public outcry from Taylor Swift.

There had already been some complaints from indie labels regarding Apple's offer of a three month free trial for its forthcoming Apple Music streaming service. The issue was that while Apple wouldn't be getting any money during this free period, neither would the artists whose music was being streamed.

While indie label complaints about this matter appeared to fall on deaf ears, an open letter from pop star Taylor Swift appears to have prompted a change of heart.

On Sunday night (US time) Swift issued a post on Tumblr explaining why she was withholding her top-selling album 1989 from Apple Music. Regarding Apple's non-payment of artists during the free trial period, she said: "I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company."

Later that very evening, on Sunday night, Apple Music chief Eddie Cue let it be known that Apple had listened to Swift. "#AppleMusic will pay artist for streaming, even during customer’s free trial period," Cue tweeted.

He then issued a follow-up tweet explaining Apple's change of heart: "We hear you @taylorswift13 and indie artists. Love, Apple."

Somehow, we suspect that Swift's weighing in on the matter had a little more to do with Apple's remarkable about-turn.

Read More: The music streaming wars according to 7 Digital

Swift famously kicked up a massive stink when she got into a public spat with Spotify late last year. She pulled the bulk of her music from the service in protest against its free tier and low payments to artists (particularly small and upcoming ones).

Apple evidently didn't want Swift's politely worded rebellion to form the heart of the press coverage of Apple Music leading up to its release. Apple has to hit the ground running with its ambitious streaming service if it's to overhaul Spotify's considerable head-start.

Gareth Burleigh

June 22, 2015, 9:21 am

Good on her. That one thing she has done for a lot of artists that don't have the luxury of being able to afford pulling their work from such places makes my daughters constant playing of her a teeny bit more tolerable

Paul

June 22, 2015, 7:33 pm

the cheeky minx

LeeTronix

June 22, 2015, 10:25 pm

Smells like an artist victory!

Paul

June 22, 2015, 10:26 pm

Oi! get ya own material

LeeTronix

June 22, 2015, 10:28 pm

So apple will listen to a single best selling artist but not listen to the millions who make up the whole - how appleite of them! Even though apple are U turning the damage is done and once again apple are seen for what they truly are.

LeeTronix

June 22, 2015, 10:32 pm

Your'e such an inspiration though!

comments powered by Disqus