Pop princess and internet darling Taylor Swift has removed her entire back catalogue from market leading streaming service Spotify.
One of the world’s most popular artists, neither Swift nor her representatives have offered an explanation for the decision to take down the tracks from Spotify.
In a post on the Spotify blog, the Swedish company said it hoped Love Story singer Swift would reverse her decision.
The firm wrote: “We love Taylor Swift, and our more than 40 million users love her even more - nearly 16 million of them have played her songs in the last 30 days, and she's on over 19 million playlists,
"We hope she'll change her mind and join us in building a new music economy that works for everyone."
"PS - Taylor, we were both young when we first saw you, but now there's more than 40 million of us who want you to stay, stay, stay. It's a love story, baby, just say, Yes,” the company added.
The news comes as a blow to Spotify which, in recent times, has secured access to many of the artists who had held out against the streaming revolution.
However, Swift has been a major voice against music piracy recently and had refused to make her most recent album, the hipster beloved 1989 available for streaming. Earlier this year, she told the Wall Street Journal how streaming had devalued music.
“Piracy, file-sharing and streaming have shrunk the numbers of paid album sales drastically, and every artist has handled this blow differently," she said.
"In recent years, you've probably read the articles about major recording artists who have decided to practically give their music away, for this promotion or that exclusive deal. My hope for the future, not just in the music industry, but in every young girl I meet… is that they all realise their worth and ask for it."
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