Having previously confirmed its wearable tech intentions, luxury watch brand Tag Heuer has now namedropped its debut smartwatch for the first time.
Building on the company’s existing product lines, the smartphone-friendly timepiece will be officially known as the Tag Heuer Carrera Wearable 01.
The name, revealed in an interview with specialist website Wareable, was confirmed by Tag’s CEO Jean-Claude Biver.
Discussing the similarities and differences between the company’s traditional Swiss motion watches and its first smartwatch, Biver stated: “There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch.”
He added: “Somehow,
Biver’s comments have not only confirmed the wearable’s official moniker, but suggested that the device will look markedly similar to the Baselworld introduced Carrera Heuer 01 (above).
Related: Apple Watch review
Earlier this year it was confirmed that Tag had partnered with Intel for its first smartwatch offering.
Making the announcement, Biver suggested that the Android Wear-powered device will be “a marriage of technical innovation with watchmaking credibility.”
Launch plans and pricing for the Tag Heuer Carrera Wearable 01 are still unclear.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
