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Google buys panorama start-up to make Street View even better



Google will be beefing up its Street View experience after acquiring panoramic photo company Digisfera.

The Portuguese startup, founded in 2011, made the announcement on its website, saying that its staff would be “joining the Street View team to continue building great experiences using 360° photography”.

Digisfera describes itself as a company providing “photography, design, and development services for projects involving 360° images.”

Past projects include a panorama of the Maracanã Stadium in Rio de Janeiro for the 2014 World Cup and a virtual tour of London.

Google has been investing more in its Street View service as of late, with the launch of a standalone app last month.

No financial details regarding the deal have been released.

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Digisfera also announced that its PanoTag tool, which allowed photographers to tag their photos, will be discontinued following the acquisition and that servers would be shut down on October 31.

They will also be open-sourcing the Marzipano viewer, a tool which generates virtual tours using panoramic images.

The full statement can be read on the company’s website here.

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