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Stephen Elop confirms Nokia name will disappear from phones quite soon


Nokia Lumia 1020
Nokia Lumia 1020

Microsoft's head of devices, Stephen Elop, has admitted the company has no intention of keeping the Nokia name going.

Following the completion of Microsoft's Nokia takeover last week, former Nokia CEO Elop has revealed the Nokia name will soon be knocked on the head as Microsoft pursues its own smartphone identity.

"The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones," Elop said while fielding questions in an online 'ask me anything' session.

He added: "Work is underway to select the go forward smartphone brand."

Although Microsoft completed the buyout using the brand name Microsoft Mobile, it is not expected that this will be used for product marketing purposes moving forward.

"Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers," Elop stated.

OPINION: Farewell Nokia, you deserved better than this

Perhaps we shouldn't be surprised by the decision to cull the Nokia brand. Although it was always likely that Microsoft would want its own name on Nokia's Windows Phone products, it's a sad day when we learn that Nokia will no longer be used as a phone brand. And let's be honest, most of us have owned - and loved - a Nokia at some point in the past.

Few companies have given as much to mobile phones over the years as Nokia has, with handsets that sold in huge numbers and were incredibly well-built. But, the company was slow to innovate when Apple launched its iPhone, and it paid the ultimate price for failing to adapt to a touchscreen world - despite eventually launching handsets such as the Nokia Lumia 1020 and Nokia Lumia 1520.

This isn't curtains for the whole of Nokia though. Only the "Devices and Services" part of the business was sold to Microsoft. Nokia still owns its "Here" brand which deals with mapping and location services. The firm also maintains its patent portfolio through its "Advanced Technologies" business. It also runs network infrastructure though a division called Nokia Solutions and Networks.

Microsoft will also need to come up with a new name to brand its phones with. Perhaps it will go with just "Windows Phone" although that might upset the few remaining third-party businesses that make handsets for the platform.

Time will tell, but for now it's time to bid farewell to one of the best names in mobile phones. Goodbye Nokia, we'll cherish our N95s forever.

Read More: Nokia Lumia 2520 Review



April 29, 2014, 8:21 am

Errrr, the N95? It's all about the 6310i!

Seriously one of the best phones I ever had. I still have my 5110 that I use when going somewhere where I won't get charge for a week. And it works perfectly. The only limitation is the number of text messages it can hold, and how slow the text input is. Other than that I'd use it daily!

Ian Morris

April 29, 2014, 8:43 am

I'll be honest, my motivation for saying the N95 was that it was the first and last Nokia I owned. Before that I was Motorola for three phones, then Ericsson for a few until the N95 showed up. That was, and still is, one of my favourite phones and ahead of everything else.

I still look at photos from that camera too, and they look great!

But there's no doubt that Nokia had plenty of amazing handsets over the years, the 5110 and who could forget the 8210!


April 29, 2014, 9:14 am

A girlfriend of mine had an N95, I remember the camera being mind-blowing at the time. It was a good phone, for sure. Perhaps a little sluggish, but still a great device.

I was just looking for an excuse to tell my (Nigel-the-Nokia) 5110 story.


April 29, 2014, 9:15 am

Do you still get Snake on Nokias?

Tim Sutton

April 29, 2014, 9:47 am

I played Snake for the first time as a child on the 3310 of a friend of my parents, sitting by the river in London outside a pub in summer evening sunshine.

I remember exactly how the phone felt, and how amazed I was that you could play a game on a phone. The rock solid Nokia handset feel will forever in my head be associated with that balmy happy family evening.

Go quietly into the night Nokia, you will always be remembered.


April 29, 2014, 11:36 am

I'm guessing it will be tied in with Surface phone.

Ian Morris

April 29, 2014, 1:50 pm

I think there was an updated version, I don't think it comes with any current phones though.


April 29, 2014, 3:15 pm

In my humble opinion, Nokia's coolest moment was when the 8110 was shown in the movie Matrix :)
That phone still remains a "cool" looking device imo.

Ian Morris

April 29, 2014, 7:13 pm

I wondered the same, could be called the Surface 1020 or something. Or given actual names Surface Superman.

Ya Vas

August 13, 2014, 1:28 am

Nokia was way ahead of the touch screen phone with the 7700 back in 2003. It was the poor marketing and the carriers. Who did not think it was profitable. Thus the consumer was not ready.

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