Spotify will finally launch in the US today with those who registered interest previously set to get invitations some time in the next few hours.
Last week we reported that the launch of Spotify in the US was imminent when the company updated its landing page to say the service was coming soon. And it has now been confirmed by chief content officer, Ken Parks, that today is D-day for US audiophiles.
"We were really adamant about bringing the service to the US, which means a really great, free experience. We wanted to be really careful about the way we did this, and the rights holders felt the same way. It took some time, but we're absolutely thrilled that all four major labels and a ton of indies are behind us, and we'll be bringing that Spotify experience to the US tomorrow."
The service will be practically identical to that offered to European customers with a free, limited version supported by ads; an ad-free Unlimited package costing $4.99 a month, and the Premium mobile package costing $9.99. Parks has said he believes that the model works and is constantly improving: “With each passing day, the model proves itself even more... It's a great way to engage people and get them to invest in it, and if it weren't, we probably wouldn't be having this conversation."
Update: Spotify has landed in the US but you'll have to wait for an invite if you want to get access to the free ad-supported service. Check out the new website here.