Spotify has revealed it doesn’t care whether it keeps top spot in the music streaming industry as Apple Music readies for launch.
Currently, Spotify is the streaming sector’s market leader by a long way, but the fast-approaching launch of Apple Music could change that.
However, Spotify founder Daniel Ek has revealed the possibility of Apple dominating the sector is a non-issue.
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It’s an interesting stance from Spotify, particularly as the company showed its strength yesterday with the release of its subscriber figures.
Spotify revealed it had 20 million paying members, with a total 75 million active users.
However, a recent report suggested Apple might be eyeing up 100 million total subscribers for Apple Music, which would dwarf Spotify’s existing user-base.
Related: Apple Music vs Spotify
Apple announced its music streaming service earlier this week at the company’s annual World Wide Developer Conference.
It plans to launch the service across iOS and Android, and will include a dedicated 24/7 radio station called Beats 1 in the package.
Apple Music will go live for Apple devices at the end of the month, while the Android version is due to roll out this autumn.
Who do you think will win in the battle for music streaming dominance? Let us know in the comments.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
