Perhaps aware of the incoming challenge from Twitter’s new #Music application, Spotify has splashed out on an existing music discovery service native to its homeland.
The company has acquired Swedish company Tunigo, which provides a music discovery app within Spotify and also has an iPhone app, both of which will stay alive following the deal.
Tunigo works by collating playlists from its editorial teams and its user base, to help folks find new music they’re interested in listening to, while focusing on theme and mood-based playlists.
While Spotify offers an almost unparalleled library, market leading status and a powerful grasp on the desktop and mobile market, the means of finding new tunes does leave a little to be desired.
The company’s open app platform does help, but this acquisition suggests Spotify will be folding Tunigo’s functionality into its own offering as a means of boosting recommendations for its ever growing user base.
Spotify’s move comes just a couple of weeks after Twitter launched its own #Music app for iOS and the web.
The social network’s foray into the music business is powered by We The Hunted, which itself was a Spotify application until it was bought up by Twitter before the turn of the year.
Twitter’s service focuses on artists trending, emerging artists, suggested artists and acts your friends are listening to.
That service hasn’t exactly inspired rave reviews, but it’s still early days and there’s plenty of time for it to gain traction.