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Sport Set To Ignite 3D TV Growth

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We’ve seen 3D TV technology burst onto the market in recent years only for many people to claim home users won’t jump on board any time soon. New research from LG seems to be saying otherwise with over half saying their next TV will be 3D-capable.

At CES this year we saw 3DTV go nutzoid (to paraphrase Mr. Archer) but since then there have been some indications that not everyone was ready to convert – including the BBC. Research announced today from LG has indicated that Britons are ready to take the plunge, but what is encouraging this renewed interested in 3D? Well it seems as if two major sporting events will herald a growth in 3D TV sales. First up obviously is next year’s London Olympics which 37 percent of the people surveyed saying it would encourage them to upgrade to a 3D-enabled TV. Next up is the Euro 2012 football championships which would make a quarter of people consider upgrading.

The survey of 2,000 people, conducted by LG, also showed that over half of respondents said that the next TV they buy will be 3D capable, suggesting that Britons are really embracing 3D technology. While all major television manufacturers are continuing to release new 3D TVs, including of course LG's Cinema 3D range, the sticking point for many people is the availability of 3D content. Sky is broadcasting quite a lot of movies and sport in 3D, and only yesterday Virgin announced that it would be extending its 3D content with movies from Paramount and Disney. However core broadcasters like the Beeb, ITV and Channel 4 have yet to produce any 3D content, though the BBC has said it plans on trialling 3D coverage of Wimbledon this summer.

Considering that the Olympics and Euro 2012 will both be broadcast by terrestrial channels, upgrading your television to 3D just for these events may be pointless unless the channels decide to get behind the 3D phenomenon.

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