Sony is still a relatively small player in the smartphone space, but the company has claimed it has had a big impact on at least one area of the market.
According to Thomas Waldner, Senior Design Manager at Sony Mobile Communications, Sony has been a pioneer in pushing the smartphone space beyond the tradition of drab black and white handsets.
Although the company might not have a colour pallet as vibrant as that of the now Microsoft-owned Nokia Lumia line, Waldner believes Sony has helped make networks and retailers more open to a variety of handset colours.
“When we came out with the purple Z, operators were like ‘this doesn’t sound like a good idea to us, everyone buys black and silver’,” he told us.
“We pushed them and some were more adventurous than others, but when they put them on the market they sold really well.”
Speaking alongside the introduction of the Z3, he added: “Then we redid that and now we are expanding those colour options beyond the high-end.”
With the smartphone space becoming increasingly vibrant, the latest wave of high-end handsets are following the trend.
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