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Sony Teases New Tablets - Coming In September


Sony S1 and S2

Unveiled back in April, Sony’s two decidedly different Android tablets, the S1 and S2, are now being prepared for launch, with their own teaser trailer and a leaked memo indicating a September launch for at least one of them in the UK.

Sony doesn’t mind doing things a little differently when it comes to advertising its products. Remember the amazingly eerie PlayStation 2 ad by master of the weird, David Lynch, which combined the best of Eraserhead, Blue Velvet and Twin Peaks? Well, Sony’s latest ad is not exactly in that league but it is certainly not what you would expect from a tablet ad. Absent are the beautiful people with smiling faces telling us the product will change our lives, and in their place are glowing lights, strange noises and a feast for the eyes. The trailer, as you can see below, also resembles the Honda advert from three years ago which saw a series of interconnecting parts move everything along in one fluid kinetic motion. The Sony S1 and S2 ad tells us nothing new about the tablets but we don’t really mind as it’s a stunning piece of film-making and we’re looking forward to part two already.

In other Sony tablet news, those industrious folk over at Engadget have caught a glimpse of a marketing memo from Sony which mentions an August pre-order and a late September launch in the UK for one unnamed tablet. However, if previous rumours are to be believed, this is likely to be the S1. The tablet will be sold through Sony Direct, John Lewis and another third-party which wasn’t mentioned in the memo. The S1 and S2 are Sony’s attempt to stand out from the crowd with the 9.4in S1’s folded-magazine design and the S2’s dual 5.5in screens. Both have nVidia’s Tegra 2 processor inside, run Android 3.0, are PlayStation-certified, support DLNA , Wi-Fi and 3G/4G.

We are certainly excited about these tablets considering the dearth of quality Android tablets for us to choose from at the moment. Hopefully the S1 and S2, as well as getting new names, will live up to the hype and deliver a quality tablet experience.

Source: Engadget


June 17, 2011, 1:47 pm

I dont get it! Im not sure most people will see this on the TV and actually know whats being advertised. Slightly pretentious waste of money in my opinion.


June 17, 2011, 6:57 pm

@breathe, that's because it's not an ad. Well not in the traditional sense, it's a teaser trailer just for the web, not for TV. I imagine proper ads will come in August/September when they are available to purchase.

They look nice and different, but for me the longer these take and the closer it comes to Windows 8 the less likely I am to get an Android tablet and more inclined to wait for w8.

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