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Sony ‘surprised’ by Xbox One price

Luke Johnson


Xbox One
The Xbox One price surprised Sony, and us

Sony has suggested that it was ‘surprised’ but pleased by the Xbox One price which will see the Microsoft branded console line-up £80 more expensive than the PS4.

Speaking at E3 2013, Shuhei Yoshida, Sony's head of first-party game studios, suggested that the Japanese gaming giant was pleasantly surprised by a more expensive Xbox One price than it had expected. Since the console’s prices were unveiled earlier this week, the cheaper PS4 has overtaken the Xbox One in Amazon’s pre-order charts.

“I was very surprised about the announcement yesterday by some other company… In a good way,” Yoshida said speaking with CVG.

He added: "Designing PS4 was all about learning lessons from PS3; the system architecture, ease of development, network services and the cost of the system is a big part of it.”

With both manufacturers using their respective E3 press conferences to reveal how much their next-gen gamers will set wannabe owners back, Microsoft confirmed the Xbox One price will be £429 ($499 in the US), while Sony announced the PS4 price will be set at £349 ($399 in the US)

Suggesting that the PS4 had been built around this specific price ambition, Yoshida said: "We always wanted to hit $399 and we designed the system and carefully chose out of all the potential inclusions of the core hardware components and we made a system that we could sell for $399.”

He added: “We just did what we aimed to do and we were hoping that people would like it.”

Despite restricting the console’s hardware to a predetermined price point, Yoshida claimed the PS4 will be more future proof than its predecessor

"In the middle of PS3 we really hit the limit with what we could do on the system side,” the Sony exec stated. “The PS4's enlarged, very fast memory allows us in the future to improve and add more new features. And at the same time we are continuing to invest and add onto the online services so that, three years from now, the PS4 will be much, much better than PS4 this holiday.”

Read More: PS4 vs Xbox One

Geoff Richards

June 12, 2013, 4:54 pm

Given that, traditionally, consoles are sold at a loss and the money made back over time via game sales, "we always wanted to hit $399" could mean "we only want to lose $xxx on each unit sold". Arguably you get more with the Xbox One, and Microsoft perhaps doesn't want to take a bigger hit by pricing it lower.

To add some perspective to the price debate, consider that the Xbox 360 launched in 2005 for £279.99. Adjusted for inflation to 2013 that's getting on for about £350. Throw in the Kinect and that it plays Blu-ray movies etc and, sadly, £399 seems about right.

True, the official price is £429 but it will soon be discounted.

I'm not about to spend £350 or £429 on either console at launch - I'd sooner wait for a price drop. Even if PS4 was £199 and Xbox One was £249 I would probably still buy the Xbox. I prefer the controller, and I seem to be one of the few that like the entertainment features beyond playing games.

Hamish Campbell

June 13, 2013, 7:02 am

This is a flip of last release. Then Xbox was the pure gaming machine and Sony was all about media (blu-ray, tv tuner, cell chip that could do anything) and cost a fair bit more.

Perhaps one should dredge up ones own comments from that hand-bag battle and see which comments one was making about what the best strategy was and what was worth buying.

(this was not a comment about Geoff's remarks above by the way)

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