Sony SmartWatch 3 starts shipping this week, Sony says

There have been a few mixed messages concerning the launch date of the Sony SmartWatch 3, but now we can confirm – the device is shipping from the end of this week.

Those who were the first in the UK to pre-order will get their SmartWatch 3 around the end of the week

, Sony has told us in a statement. It will go on general sale from November 16.

The statement reads: “Users among the first to pre-order SmartWatch 3 in the UK will be receiving their devices from the end of this week – wider availability and shipping will commence from November 16.”

So it seems Sony’s next smartwatch will arrive sooner than we thought.

The SmartWatch 3 was originally expected to land on October 23, which was last Thursday. This morning, the release date of November 16 popped up on the Sony site. That date is a Sunday, which seemed a bit odd, but Sony has confirmed it will go on general sale from then.

Microsoft is expected to announce its own smartwatch imminently. It’s thought to have a fitness focus. Fitbit also unveiled the Surge earlier today. It claims the device is a “fitness super watch”.

We’ll have to wait and see how the Surge stacks up, though its seven-day battery life is certainly impressive. Much more so than the Apple Watch’s, anyway.

Things should really hot up in the New Year, when the Apple Watch hits shop shelves.

Read more: Best fitness trackers 2014