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Sony slashes Xperia Z5 prices, days after launching the device

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Xperia Z5 Compact

Sony has taken the somewhat unusual step of cutting the price of its newly-announced Xperia Z5 range, before the devices have even gone on sale.

Just found days after the three handsets were announced at IFA 2015, Sony has trimmed them all by up to 20 per cent

The company began taking pre-orders at the original prices last week, but has now changed tact and changed availability to ‘Coming Soon’ on its website.

The Sony Xperia Z5 Compact, previously listed at £549 is now available from £429 (via Phandroid).

The regular Xperia Z5 is now £549, after previously being listed as £599, while the company as knocked £100 off the 4K-packing Xperia Z5 Premium, which is now £599.

The company hasn’t offered an explanation for the cuts, which usually come after phones have been on sale for months, rather than while the ink is still wet on the press release.

Perhaps Sony has decided that the new crop of affordable Android handsets has already priced most Android users out of going for a Z5?

See also: Sony Xperia Z5 Premium hands-on

Will the revamped pricing scheme inspire you to give Sony’s new flagship range a try?

Or are you set on an iPhone S6 or a Samsung Galaxy Note 5? Share your thoughts in the comments section below

Andy

September 7, 2015, 8:07 pm

Fair enough to Sony, better to do it now then one month after launch angering early buyers. I wish they were releasing a Z5 Ultra with 6"+ screen, then I might have been interested

aeonturnip

September 8, 2015, 8:01 am

BTW, you change tack (as in direction in a sailing boat), not tact.

chaosdefinesorder

September 8, 2015, 8:26 am

you could argue that's what the Premium should have been... 6" is approaching a better size for that otherwise ludicrous resolution!

chaosdefinesorder

September 8, 2015, 8:34 am

It wouldn't surprise me if Sony put out the original prices just to gauge interest, then saw the backlash (in the wake of the "budget premium" options as mentioned in OP) and adjusted based on market pressure, expecting to do so all along to spur publicity for the drop...

I really wanted to go for the Z5 (I love the omnibalance aesthetic and that fingerprint sensor is the most logical implementation I've seen thus far) but I'm just so "bought-in" to Qi charging (don't give a crap about the speed, it's the sheer convenience) that anything without it goes to the bottom of the list. Like NFC, it's such a simple feature that ALL smartphones should have by now!

fried_egg

September 8, 2015, 8:50 am

The website is full of double meanings... take the "IP65 / IP 68 " do not "submerge" disclaimer at the bottom of the page... the phone can not be both be IP68 and not submerged. There appear to be a lot of "put something in the box" items by the web team. Still who cares, I pre-ordered (elsewhere) on day 1

Yan Huang

September 8, 2015, 12:51 pm

Probably connected to all the previous "IP65/IP68" phones that were damaged/returned after being used in connection with their taking-pictures-underwater advertising.

fried_egg

September 8, 2015, 2:21 pm

my Z1 worked fine in the swimming pool and in the Jacuzzi... of course you did have to check the flaps, remember not to go below 1m and let it dry completely before plugging anything in it

Yan Huang

September 8, 2015, 2:55 pm

Good for you. I've had to return three Z3 Compacts due to waterproofing failure, including one I video'd specifically to show it failing under tap water with all the seals closed. Plenty of other people reporting the same on Sony's forums.

Bugblatter

September 8, 2015, 3:22 pm

Yes he should of checked that as otherwise what should of been a mute point becomes a damp squid.

Those are my personal bug bears ;o)

Ralph

September 8, 2015, 4:22 pm

he should HAVE checked and it should HAVE been a MOOT point.............

Bugblatter

September 8, 2015, 4:25 pm

Yep, but you missed damp squib ;)

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