Home / News / Camera News / Sony’s tiny 30x optical zoom camera shrinks with HX80 launch

Sony’s tiny 30x optical zoom camera shrinks with HX80 launch



Sony has announced what it claims to be the world’s smallest compact camera with a 30x optical zoom.

The new pocket-sized Sony HX80 point-and-shoot is a follow up to 2015’s Sony HX90 snapper, which was previously the smallest of its kind.

The fixed-lens HX80 is again reminiscent of Sony’s RX100 series and offers an 18.2-megapixel sensor with 5-axis image stabilisation.

Beyond the 3-inch LCD screen, which tilts 180 degrees, there’s also a pop-up electronic viewfinder and flash. As well as the impressive 30x optical zoom feature, the HX80 is also capable of 60x digital zoom.

It’s also Wi-Fi and NFC enabled, making it easier to transfer photos and videos to the Sony PlayMemories camera apps for iOS and Android.

The camera will go on sale in April for $350/£319. Other details, such as the dimensions, are yet to be confirmed by Sony. All we know is, it's smaller than the HX90.

See also: 18 of the best cameras to buy in 2016

The company’s predecessor, the HX90 earned a respectable 7/10 score from TrustedReviews, which identified it as ‘the ideal travelling companion.’

It gained points for its fair image quality in a lightweight package, but was marked down for its poor performance in low-light conditions.

Whether Sony will be able to improve upon the first iteration remains to be be seen.


March 7, 2016, 8:39 pm

Y, well it's the smallest till you pop the viewfinder and the flash out of the top, then it's cumbersome. I sent my HX90V back, as I wanted a genuine point and shoot, not one where you had to stop and press buttons when you needed the flash or the viewfinder and, more important, had to remember to pop these sticky-up bits back into the camera before putting it back in your pocket. What are they thinking of?


March 8, 2016, 6:58 am

"I sent mine back..." because you didn't realise it had the features you complain of, really? Oh, and you have to remember to retract them before stowing the camera. What happens when you do your zip up after a visit?


March 8, 2016, 8:44 am

Well, in answer to your question, there are two main differences:
a) the flash and viewfinder can't pop up by themselves; and
b) they are flimsy and might snap off if left sticking out


March 8, 2016, 10:00 am

I love my HX50, with only the size being an "issue" (and not a very major issue) for carrying it around in a "slightly large" protective pouch. I never had the "wifi" issues some complained about in the user reviews either. I just hope when my camera needs replacing that Sony has not done a Samsung and pulled out of the market. there is a place for "snap" cameras over phones, and the lens is the main one... if it is smaller but as good then this is what people want in a "i already carry a phone" era


March 8, 2016, 10:03 am

The only thing there is, most people would know if they were about to take a picture in the very "limited" situations where a flash would be needed and be "framing" the occasion and thus have the time to flip it open. You see that too many people have the flash turned on (or in auto mode) but are taking a picture where the subject is out of the flash range and thus actually ruining their photo rather than enhancing it. Also people aware of "phone needs" extend that mindset into their camera too... turning flash to "off" rather than auto (photo mode still at auto exposure/scene, but flash off) to save the battery life and increase the chance of a photo being taken quickly rather than delayed for the flash to charge

Kevin Davis

April 13, 2016, 9:19 pm

Compactness and ease of carry,because those features are not used all the time or even most of the time.Makes for a pretty good design to me.

comments powered by Disqus