Sony has given attendees at the Games Developers Conference in San Francisco, the chance to get a little face time with its swanky new PS4 controller.
Given the absence of the console itself, the new DualShock 4 controller was the star of the show at Sony's PS4 launch in New York City back in February.
The redesigned game controller now features a touchpad, opening up the possibility for mobile touchscreen-like games, and a new Share button for social interaction with other gamers
It's also got a built-in, light-emitting PlayStatIon Move sensor to enable motion gaming without an additional peripheral.
This this is the first time it has gone on public display since the controversial launch event and GDC attendees have been getting an eyeful.
The four controllers are safely stowed in a glass box on the show floor alongside the PlayStation Eye sensor that'll give the next-generation console Xbox Kinect-like functionality.
Anyone reading this thinking they may high-tail it down to San, smash the cases and make off with the controllers, it probably isn't worth your while, as they're only mock-ups.
Meanwhile there's no sign that Sony may actually use GDC to give excited gamers their first look at the console hardware itself.
The company is likely waiting until the E3 expo in May, or thereafter, to showcase how the new black box will look when its released around Christmas time.