For years the goal of compact camera manufacturers was to try and cram as many megapixels into their cameras as possible, and while the myth that more is better has been debunked recently, Sony still believes that customers will still buy a camera based solely on this figure.
And so the company has launched a trio of compact models with high megapixel counts – two with 16.2 megapixel sensors and one with a huge 18.2 megapixels.
The WX50 and WX70 are two more traditional Cyber-shot cameras which feature the 16.2 megapixel Exmor R CMOS sensor which promises to deliver lower noise levels and better low light performance thanks to a combination of Extra High Sensitivity technology and a maximum ISO which has been boosted to 12,800.
Both cameras use the latest BIONZ processor, feature a Carl Zeiss 5x optical lens starting at 25mm and can shoot 1080i video at 60fps. Both use the improved Optical SteadyShot Active mode to reduce blur and Sony claims it even works at high zoom settings.
The only difference between the two cameras is the WX70 features a 3in touchscreen LCD on the rear while the WX50 features a 2.7in screen without the touch capabilities. Both feature a range of effects and filters.
The third camera launched by Sony today is the all-glass DSC-TX200V, which features an 18.2 megapixel CMOS sensor again paired with a Carl Zeiss 5x optical lens.
The slim camera is said to be waterproof to 5 metres, as well as being dustproof. It features a 3.3in OLED touchscreen and a fast focusing system, which Sony claims will allow for a 0.2 second focus, even in low light.
All cameras will be available in Europe from mid-March with the WX50 costing around £130, WX70 costing £150 and the TX200V will set you back around £320.