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Sony: Early Xbox One release date ‘not an advantage’

Luke Johnson


PS4 vs Xbox One
PS4 vs Xbox One

Ahead of the upcoming next-gen console battle, Sony has claimed that Xbox One release date is ‘not an advantage’ for Microsoft despite preceding the UK PS4 arrival by a week.

With the Xbox One release date having been confirmed for November 22, Sony has defended its later console arrival, with the UK PS4 release date set for seven days later on November 29. The PS4 release date is two weeks earlier in the US, preceding the Xbox One and touching down on November 15.

Despite the delayed UK PS4 release date seeing the console land after its bitter rival, Sony has claimed it has not handed Microsoft an advantage in doing so.

I don't think seven days is going to have an advantage or disadvantage,” Sony’s UK Managing Director of the PlayStation division said of the two console launches. “I think it's a moot point really, we're effectively launching at the same time,” the Sony head stated.

With demand for both the Xbox One and PS4 expected to exceed supply ahead of the lucrative Christmas period, Gara has looked ahead to the long game stating: “This is not a sprint, this is a marathon.”

Although the PS4 will hit UK retailers after the Xbox One, the Sony branded console has already won over fans by lining up a full £80 cheaper than the competition.

Again despite this seeming advantage, Gara has played down how beneficial this will be to the company, stating that “price isn’t everything.”

Discussing the lower PS4 price he stated: “It's an advantage, but it can move over time. Value to the consumer is everything, which is price and quality of content for that price. We feel in very good shape on that front. We're really pleased.”

Read More: Xbox One vs PS4

Via: CVG


September 28, 2013, 1:52 pm

I think they may be fooling themselves. It will be an advantage for Microsoft, but not a major one. Playstation gamers and on-the-fence consumers are going to be walking into retail stores that whole week and seeing the Xbox One and Xbox One games (assuming that Microsoft has set aside a significant number of Xbox One's instead of selling them as Day One preorders, which they claim that they have), and sheer anticipation for the next gen might convince them to grab an Xbox One and some games for it. Is Microsoft somehow going to outsell the PS4 in the UK and Europe during the launch window just because it launches a week early? Highly unlikely given the preorder advantage that the PS4 already has there, but every single sale is going to count towards overall marketshare later into the generation, and Microsoft is going to need as high a marketshare as possible in Europe and the UK, where the Xbox One hasn't been as well recieved as in the US, in order to prevent UK and EU 3rd party developers from deciding that PS4 exclusivity might be a better idea.


September 28, 2013, 5:47 pm

Maybe microsoft are targeting the "dumb parent" who buys the "next gen console" as a present/gift. i.e. Goes to shop to buy ps4, staff say its not available yet/out of stock. Buys Xbox one instead as sales rep said its "practically the same thing", or sells them on the kinect camera.

Actionable Steps

September 29, 2013, 10:36 am

You guys at TR are getting better at putting loathing words of bias in your articles.
"its bitter rival"

"Again despite this seeming advantage, Gara has played down how beneficial this will be to the company, stating that “price isn’t everything.”"

We get it, you like Microsoft more... learn to write in a way that is less obviously biased and manipulative.


September 29, 2013, 7:12 pm

We've reported what Sony said, I don't really understand your point here. I suppose Sony is biased in favour of... Sony... but that's to be expected, surely?

Actionable Steps

September 30, 2013, 11:08 am

Well if you look at your style of writing you'd see what I'm talking about. It's called crowd manipulation and it's clear as day. Take a look at my quotes of your words above as in the comment you clearly didn't read, not the quotes from Sony. Don't feign ignorance please, I'm not stupid.


September 30, 2013, 12:35 pm

I don't believe Luke was referring to Microsoft being 'bitter' if that's your reading - i.e. Sony and Microsoft are bitter rivals, not Microsoft is bitter.


September 30, 2013, 1:19 pm

I can see where you are coming from, but the extra week won't make a different. Both consoles launch stock are sold out, so unless extra stock suddenly appears, you won't be going into a shop to buy either console in the first few weeks. You'll be put on a waiting list.


September 30, 2013, 1:25 pm

Ehh...why would you refuse a definite sale in the 'hope' of getting one? It makes no sense either for Microsoft or the store selling them. They will not set aside stock for people who maybe want one, instead they'll sell everything they have to those who stump up the cash.

I mean, way to seriously annoy your customers:
Customer 1: Can i have an xbox one please?

MS/Store: You want an xbox one? You'll need to pre-order, will take a few weeks.
Customer 2: I don't want an xbox one.
MS/Store: Are you sure, I've one here you can buy right now.

Customer 1: What the hell?

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