Sony has launched the Sony Cyber-shot WX300, which it claims to be the world's smallest 20x zoom camera.
The Sony Cyber-shot WX300 has been announced amidst a flurry of camera reveals from Sony, but it stands out for its headline feature. It's the latest - and lightest - Sony point and shoot camera to cram in a 20x optical zoom lens.
We know that it's a Sony G lens at this point, but we don't know its aperture values or equivalent zoom range.
The camera comes with Optical SteadyShot technology, which is a form of built-in lens stabilisation. This apparently proves to be twice as effective at keeping things steady as the compact 20x zoom model it replaces, the Sony Cyber-shot HX20V.
That's not the only major improvement either. The Sony Cyber-shot WX300 is 3.6 times faster at acquiring focus at long zoom settings than the Sony Cyber-shot HX20V
Inside the camera the Sony Cyber-shot WX300 features an 18.2-megapixel Exmor R CMOS image sensor.
There's also built-in Wi-Fi for sharing your photos wirelessly, or in order to use your smartphone as a remote control for those self portrait moments.
From a stylistic point of view, Sony is clearly sticking with the simple lines of the Sony RX100.
The Sony Cyber-shot WX300 will be hitting shops in April. There's no news on price as yet.