Sony has unveiled two new point-and-shoot cameras with powerful zoom lenses, the Sony Cyber-shot HX90 and Sony Cyber-shot WX500.
Both pocket-sized cameras come with the same 18.2-megapixel Exmor R CMOS sensor, Bionz X processor, and Zeiss Vario-Sonnar T* zoom lens with five-axis image stabilisation system.
Indeed, the latter component is probably the biggest selling point here, and why you might choose to take these point-and-shoots out in addition to your high-end cameraphone.
The Zeiss Vario-Sonnar T* lens is capable of a whopping 30x optical zoom, and 60x with Sony's Clear Image Zoom digital zoom technology.
Both cameras also have a 3-inch LCD display that can be tilted through 180 degrees for selfie shots, as well as NFC and Wi-Fi connectivity.
They also inherit the Fast Intelligent AF system from Sony's acclaimed full frame A7 range.
The main difference here is the Sony Cyber-shot HX90's pop-up OLED viewfinder, which is rather like that found on the Sony RX100 III. Another borrowed element from Sony's premium point-and-shoot range is the HX90's control ring, which can be freely assigned to functions like manual focusing or step zoom.
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One other difference is that the HX90 comes with GPS for location tagging.
Both The Cyber-shot HX90V and WX500 will be available from June for $430 (£293) and $330 (£225) respectively.