Sony has admitted that it is preparing for a “sell-out situation” in light of the PS4 pre-order shortages.
Stating that the PS4 pre-order numbers are “higher than we’ve ever seen in 20 years”, Sony now has to prepare a strategy for a potential “sell-out situation” at launch.
“The problem with pre-orders, which is a good problem to have, is that they’re very, very high”, said Fergal Gara, Vice President and Managing Director of Sony UK. “Higher than we’ve ever seen in 20 years in this business.”
The PS4 manufacturer recently confirmed that PS4 pre-orders in the UK no longer guarantee a launch arrival. In fact, any pre-orders made after August 6 will not receive the console after launch.
“We need to help retailers manage the expectations of their customers and not let them down. And that is why we advise them that, from August 5, they should not guarantee anyone they will get their unit on day one.”
Speaking directly to TrustedReviews, a Sony spokesperson did say that the announcement was just a precaution, and newly placed PS4 pre-orders could still arrive at launch.
Sony said it is trying to ensure that “nobody over promises and under delivers” when it comes to PS4 launch deliveries, as it copes with “what is genuinely very high demand” for its next-generation console.
“We are going to be looking at a sell-out situation and chasing demand, it’s a problem, it’s kind of a good problem to have, but it is a problem and we’re trying to manage that as responsibly as we possibly can.”
PS4 pre-orders have already topped 1 million units ahead of the November 29 release date, with analysts suggesting that PS4 is already beating the PS3 sales when it launched back in 2006.
With the PS4 release date in the UK and US now announced, Sony said it is making plans to avoid the “sell-out situation.”
“[We will now] start the nitty gritty conversations with retailers about exactly how many units they’re going to get, so they may be able to satisfy some of the second [post pre-order] list on day one, or not.”
Next, read our PS4 vs Xbox One comparison.