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Sony announces world's first 4K UHDTV content delivery system

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Sony has revealed a new content delivery system for supplying its 4K UHDTV sets with something sharp to watch.

Over on The Sony Blog, the company has revealed that its flagship Sony XBR-84X900 (known in this country as the Sony KD-84X9005) will ship with an added bonus: "the world’s first 4K Ultra HD delivery solution, complete with pre-loaded, native 4K entertainment."

This isn't simply a demo reel made specifically to show off the new Ultra High Definition standard, but "full length feature Hollywood productions."

Sony, of course, is in a unique position to offer such 4K or UHD content. As the blog posting points out, alongside its 4K TVs and 4K Blu-ray players, Sony makes 4K projectors for cinemas as well as 4K cameras for production studios. It also owns its own film studio, Sony Pictures Entertainment.

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The point is that Sony is heavily invested and involved in the production of 4K films, so it's just about the only TV manufacturer who could bring such a generous 4K offering to its first commercial UHDTV set.

Of course, with a price of around £25,000 - some £5,000 more than rival offerings like the LG 84LM960V - many would argue against using the term 'generous' in conjunction with the Sony KD-84X9005.

UHDTV, or 4K as it is also known, is the new high-end TV resolution standard, offering four times the resolution of Full HD. This should mean that even on a massive 84-inch UHDTV like the Sony KD-84X9005, you won't be able to see the individual pixels.

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