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Songkick and CrowdSurge marriage aims to slay Ticketmaster

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CrowdSurge Songkick

The useful concert discovery app Songkick has always offered music fans an easy way to be notified when artists they enjoy are coming to town.

The service works by sending users a notification with impending artist visits for acts they've manually inputted, or listened to through integration with apps like Spotify or the BBC's various platforms.

However, until now, after passing on such precious knowledge, Songkick has had to surrender the ticket sales to companies like Ticketmaster. Well not anymore.

Songkick has announced it is merging with the CrowdSurge app, which sells gig concert tickets to fans, directly from the artists' own allocation.

That means no nasty middlemen fees passed onto concertgoers and a greater chance for artists to connect with their fans.

Together the Songkick and Crowdsurge alliance, which will henceforth go by the former’s name, might be able to start sticking it to the Ticketmaster monopoly by attracting more artists to sign on.

To aid that growth, the new alliance has managed to secure $16m (around £11m) in new investment from some of the biggest money players in Silicon Valley (via Recode).

Perhaps the era of music fans being forced into accepting an obscene 30-odd per cent levy on top of the door price could soon be coming to an end?

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