'Hoverboards' have attracted a lot of negative attention recently, what with the whole spontaneous explosions thing.
But if anything can redeem the image of the humble hoverboard, its this, very important, new invention, known as the Cinnamon Toast Crunch Cruiser.
Yes, the fine folks at US cereal brand Cinnamon Toast Crunch have attached a cereal bowl to the handle bars of what looks like a segway.
The definitely not ridiculous contraption has been introduced to us via the video below, which features cruiser riders harassing various people and eating breakfast.
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As the video description explains, the purple Cruiser is "The most innovative way to get where you’re going without skipping breakfast.
"Part bowl, part board, it’s the greatest way to eat Cinnamon Toast Crunch on two wheels."
It's the solution to a problem we've all faced at one time, and it even features a spoon holder.
At this point it doesn't look like you'll be able to get your hands on one of these things, although if the ad proves to be a hit, perhaps we could see consumer versions in the future.
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