Sky has announced a number of ambitious plans this year, including going dish-free from 2018, but something even more exciting is just around the corner, with the company confirming Dolby Atmos support in time for the 2017 Premier League season.
The telecoms titan first revealed that the new surround sound standard would be coming its premium Sky Q service earlier in summer, and has now given us a definitive rollout date – Friday August 11.
That just happens to be the day the 2017/18 Premier League season kicks-off, so football geeks appear to be in for a treat this year, as Sky will also be showing 124 Prem matches in 4K Ultra HD.
The first match to feature Dolby Atmos sound is set to be the opening Arsenal vs Leicester clash, which kicks-off at 7.45pm BST (2.45pm ET).
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Dolby Atmos is an object-based surround sound format that uses numerous speakers placed around a room to create an all-enveloping, ‘3D; sound experience where specific sounds, or audio ‘objects’ can be moved around the room separate from the rest of the audio.
BT Sport also supports Dolby Atmos for its 4K Premier League broadcasts, and Atmos is general is starting to hit the mainstream, with a number of cinemas supporting the standard for recent releases like Doctor Strange and Guardians of the Galaxy 2.
Alongside Dolby Atmos sound, Sky also recently unveiled its first speaker, the Sky Soundbox, a compact unit that promises “powerful and immersive sound.”
The only real catch with Atmos coming to Sky Sports is that you’ll need one the company’s premium 2TB Sky Q boxes to enjoy it – the same box you need that to watch the football in 4K UHD.
News that Atmos sound will arrive in time for the Premier League season follows a massive rebrand of the firm’s Sky Sports offering, which saw numbered channels dropped in favour of sport-specific branding – the Premier League now being found on Sky Sports Premier League rather than Sky Sports 1 or 2.
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Those with Dolby Atmos supported sound systems should be able to enjoy the new ‘3D audio’ without pressing a button, with the necessary update set to arrive on Sky Q OTA.