Sky's new Sky Q service impressed us when we reviewed it earlier this year, but it certainly didn't come cheap.
Luckily, the company has just slashed its prices, meaning new customers can now get a Sky Q box for as little as £20 per month.
That's a big drop in price as before the new pricing structure was introduced, the cheapest deal would have run you £44.
Buy Now: Sky Q at Sky.com from £20 a month
Related: Sky Ultra HD review
What's more, the company has changed the names of its two Sky Q boxes. The basic version has now been renamed to Sky Q 1TB box, and the Silver option – which comes with 4K support – is now the Sky Q 2TB box.
That should make things easier to understand for new customers, with the 1TB box now included free with all TV bundles.
You'll still have to pay a one-off £15 installation charge, and if you want to upgrade to the 2TB box there's an extra £199 one-off fee to pay, unless you also sign up for multiscreen with the 2TB option, in which case the fee drops to £60.
If you opt for the £20 per month Original package, you'll get 270 channels and the Sky Q 1TB box, while the £32 per month Variety package gets you the same box and more than 300 channels.
The most expensive package is the Box Sets option, which costs £38 per month and comes with more than 350 channels, and more than 350 box sets, so you can catch up with your favourite shows on demand.
Adding Multiscreen and the Cinema or Sports packages will still cost you more, but it's great to see Sky making its flagship service more affordable, and the company is also offering a free LG TV or Lenovo laptop when you sign up online.
WATCH: Sky Q hands-on
Have you signed up? Let us know what you think of Sky Q in the comments.