Sky has announced that more than 2.3 million Sky customers are now watching TV on-demand through their internet connected Sky TV boxes.
The same time the year before this number only stood at 600,000, but with an average of 45,000 new Sky TV boxes being connected to the internet each week it’s not surprising that the figure has soared to record levels.
Average numbers of weekly episode downloads reached 45,000 during the first three months of this year, showing that more Sky customers are now opting to view their TV content on-demand. In comparison to the same time last year, the number of on-demand downloads has increased by 460 per cent.
“Our customers are really embracing our on demand service, which offers the UK’s biggest selection of catch-up TV, alongside hundreds of movies on demand and TV box sets,” said Luke Bradley-Jones, Director of TV Products at Sky. “We know that customers who use our connected TV services watch more of our programmes and really value it. That’s why we are working hard to get even more Sky homes to get connected [sic].”
Anyone connecting their Sky TV box to their broadband connection can now also enjoy the first episode of new must-see shows on-demand a week before they air. Mad Dogs, Trollied and The Borgias will all be offered on such a preview basis and the first episode of US drama Hannibal is available to watch now.
“It’s also no wonder that tens of thousands are connecting their Sky HD box to their home broadband each week to access great TV and movies on demand – and now including previews of the first episodes of new Sky series like Mad Dogs and Hannibal.”
It has also been revealed that the first two seasons of Game of Thrones were watched 1.4 million times on-demand in the week after the third season launched on Sky Atlantic.