Makes the best fist of it so far.
Today it announced three packages which are available to existing Sky subscribers: Sky Broadband Base, Mid and Max. It has also relaunched phone service Sky Talk.
Free to all Sky customers is Sky Broadband Base which provides a 2Mbps connection, up to 2GB of monthly usage, a free wireless router and 12 months McAfee Security support. The hidden charges are a £40 connection (which is actually paid to BT), optional home installation (£50) and obviously a BT land line.
Moving up the food chain you’ll come to Sky Broadband Mid which provides an 8Mbps connection with 40GB monthly allowance and reduced connection free of £20 along with all the benefits of the Base pack for just £5 per month. While at the top of the tree is Sky Broadband Max a zippy 16Mbps connection with unlimited monthly allowance (subject to the usual ‘Fair Usage policy’ naturally), free connection and home installation for just a tenner per month.
If you don’t have a satellite dish and have no intention of getting one then Sky Broadband Connect is an independent offering identical to the Mid package (apart from a £40 connection fee) which costs £17 per month. All accounts come with @sky.com email addresses and a personalised online Sky portal which can store address books, files, a customised programme guide and provides access to Sky Remote Record.
A further sweetener to all this is the aforementioned Sky Talk. The rejuvenated phone service offers free landline calls 24 hours a day to all Sky subscribers for just £5 per month.
Naturally the catch in all this is the prerequisite subscription to Sky if you want to see the best rates. Of course the alternative is a life where ITV makes up 20 per cent of your channel options but that is not an existence I like to contemplate without suitably strong tranquilizers and a large bottle of Vodka.