Sky has decided to streamline its online and mobile offerings by bringing together Sky Mobile TV and Sky Player under the single Sky Go brand from early next month.
Available free to all Sky TV customers, Sky Go will provide access to Sky content across multiple devices including the iPhone, iPad, PC and Mac. Launching on 6 July, Sky Go will allow subscribers to access up to thirty live channels on two separate devices at the same time – including all five Sky Sports channels. On mobile devices there will be a limited number of channels available including Sky Sports, ESPN and Sky News while on PCs or Macs, subscribers will also have access to Sky 1, Sky Movies, Sky Atlantic, Sky Arts, MTV, Disney, GOLD, Nickelodeon, NatGeo, History, Eden and ESPN, as well as on-demand content. Sky Go will also be offered to non-Sky customers from mid-August for between £15 and £40 per month. Sky Player will also remain on Xbox and Fetch TV, but will re-brand simply as Sky. It will also mean that having Sky on your Xbox won’t count as one of your Sky Go activations.
The service will only be available on iOS devices (running 4.0 or higher) at launch but Sky has also said it is working on developing an Android app and it hopes to launch this later in the year. Stephen van Rooyen, Deputy MD of Sky's Customer Group, said: “The explosion of smartphones and tablets demonstrates the increasing consumer demand for accessing entertainment and communicating on the move. We have already responded to this by offering a range of services, including live TV, across many new innovative platforms and devices, like laptops and iPhones.” Support for Windows Media Centre has also been dropped but Sky says users will continue to be able to view Sky Go on PCs.
Making the service more streamlined is obviously going to be a good idea from Sky’s point of view and hopefully from a customers’ point of view it’ll make using the service a lot more straight-forward.