Sky has decided to put a stopper on its Sky 3D broadcast channel, confirming that it will shut down in June.
The channel first launched back in 2010, offering 3D content to Sky customers including documentaries and movies.
Unfortunately, 3D hasn’t really had the uptake from consumers that TV companies might’ve hoped, leading the telecoms giant to axe the service.
Sky 3D isn’t technically going away completely however; Sky plans to bring all of the channel’s content to on-demand.
“From June, Sky 3D is going fully on demand,” explained Luke Bradley-Jones, Sky’s Brand Director for TV Products. “It will all be ready and waiting for our customers to view whenever it suits them.”
He continued: "The changes to 3D are all part of making our on-demand offering a fantastic destination for customers."
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While the Sky 3D channel may have been ailing, the company’s on-demand services have actually been quite successful.
The telecoms giant reported that it had managed upwards of 300 million on-demand downloads in the last three months alone.
That’s a big leap on last year, with Sky seeing a 60 per cent rise compared to the same period 12 months ago.
Sky has confirmed several titles that will be retained for the on-demand service, including Guards of the Galaxy, X-Men Days of Future Past, Dawn of the Planet of the Apes, Avatar, and Natural History Museum Alive.