Sharp has announced its Full 1080p Quattron Pro TVs at CES 2014 along with two more affordable 4K TVs.
The Quattron Pro pixel technology has injected some new life into Sharp’s 1080p Full HD TVs. Previously the Quattron technology added a yellow sub-pixel to the traditional RGB arrangement, but with Quattron Pro, the TVs split each sub-pixel in half to give 1080p TVs 16 million sub-pixels, which is 10 million more than the average 1080p TV.
Sharp also claims that the Quattron Pro Aquos TVs are the only 1080p TVs capable of playing 4K content.
There will be two lines of Quattron Pro TVs. The UQ line will be priced between $2999.99 and $5999.99 (£1800 - £3600) for sets sized 60-, 70- and 80-inches.
The SQ line will offer 60- and 70-inch screen sizes priced at $2,299.99 (£1400) and $3,099.99 (£1890) respectively.
Sharp’s Archos 4K Ultra HD TV series gained two new models sized at 60- and 70-inches. Both feature a 2160p resolution and are priced at $4,999.99 (£3050) and $5,999.99 (£3650).
Of course, that’s still a lot of cash, but seeing as Sharp released a 70-inch 4K TV last year priced at $7499.99 (£4570), it shows that the price of 4K TVs are (slowly) reducing.
“We all want to see more. More details, more depth, more colour. Sharp is showcasing a range of innovative display technologies at CES 2014 that are paving the way to the high resolution future,” said Toshiyuki Osawa, CEO and Chairman of Sharp Electronics Corporation. “From 8K glasses-free 3D, Quattron Pro, to IGZO, Sharp is demonstrating high resolution display options that are revolutionising viewing both today and in the future.”
Read more: Best 4K TVs