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Sega boss says company "betrayed trust" of gamers, promises better console games

Sam Loveridge


Sonic boom

Update: Sega CEO has released a fresh statement reiterating the company's dedication to fans.

"Seeing our fans across the world respond to our recent interview with Famitsu, lets us know we've made the right first step in acknowledging who we are and where we want to be," explained Haruki Satomi, Sega Games CEO in a statement to TrustedReviews.

"Sega is dedicated to bringing you quality gaming experiences and becoming a brand you love and trust again."

Original story: Sega's CEO is promising us better console games in the future, after acknowledging the company "betrayed trust" of gamers.

The company is promising a renewed focus on console gamines with an announcement to be made at the Tokyo Game Show.

Speaking to Famitsu (via Siliconera), Sega CEO Haruki Satomi acknowledged the company had let its fans down, especially with last year's horrendous Sonic Boom.

Fans were also disappointed by January's news that the company was closing its San Francisco office and the fact there was no E3 2105 presence whatsoever.

"We did our best to build a relationship of mutual trust with older fans of Sega," said Satomi. "But, looking back, there have been some titles that have partially betrayed that [trust] in the past 10 years."

Related: PS4 vs Xbox One

The company admitted that its acquisition of Atlus in 2013 has helped boosted Sega's console footing.

"As far as the Western market goes, we learned a lot from Atlus. If we can make a title with proper quality, I believe there's a good chance for it to do well even in the West for players that like to play Japanese games."

Sega titles in recent years, especially Sonic titles, have been huge disappointments. Sonic Boom: Rise of Lyric for Wii U was classed as the biggest critical failure in the Sonic the Hedgehog series 24-year history.

"Sega in the 1990s was known for its brand, but after that we've lost trust, and we were left with nothing but reputation. For this reason, we'd like to win back the customers' trust, and become a brand once again."

Daniel Colombini

July 8, 2015, 7:01 am

Seriously? Gamines? E3 2105? has helped boosted?

I refuse to believe this writer has an English BA...not even deliberately proof-reading this, it's just shockingly written.


July 8, 2015, 11:54 am

I have been pointing out myself at the lack of proof reading and written sentence structure for a long time. One of the editors Andyvan replied back to me telling me to go elsewhere if I did not like how this site writes its reviews! Proof reading is the first place to start after you write an article. There are some sites which are poor but I find this the worst of all so far.

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