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Samsung’s 55in OLED TV Launching Soon, But It’ll Cost You


Samsung Super OLED
Samsung’s 55in OLED screen promises to raise the bar on TV picture quality but at a hefty price

Samsung’s Korean HQ has confirmed that it will launch its 55in OLED TV in the second half of 2012. In the domestic (Korean) market its price will reportedly be more than 10 million South Korean won. To save you doing the conversion that works out at about £5,400.

According to the Associated Press news agency, Samsung believes “it will take another two to three years for the new screen technology to go mainstream.”

For that kind of launch price, it’s certainly going to be a niche product at the outset and Samsung clearly isn’t expecting to sell many yet.

To compare, the Samsung UE55ES8000 high-end 55in LED-lit LCD model typically costs less than half as much, at around £2,499. However, this is much newer technology, where early adopters nearly always pay a higher price to get their hands on it.

OLED (organic light emitting diode) enables even thinner screens, clearer pictures and less energy consumption compared to existing TV tech. Samsung’s 55in Super OLED, as it is currently known, was first shown off at CES 2012 in Las Vegas in January.

LG is also rolling out large OLED screens this year, and Sony is rumoured to still be considering lending its name to OLED TVs, so at least there will be some competition, which in time could cause prices to come down.

Via Yahoo!

Nick G

May 11, 2012, 5:20 pm

This is really going to confuse everyone as Samsung has been falsely marketing it's LCD TVs as LED TVs for years (just because they have a LED back-lighting). They've shot themselves in the foot I think.

Martin Daler

May 13, 2012, 1:01 am

I was under the impression that one weakness of OLED display technology was that the organic dyes broke down over time, much like they do in inkjet printouts. Not such a big problem for mobile phones which people seem to change more frequently than their socks, but surely no one pays over £5k for a telly with a short shelf life?
Or did they fix that problem? Or maybe people with that kind of money get bored wth their telly as soon as the next model comes out anyhow?


May 14, 2012, 2:21 pm

@Martin Daler:

Yes, I wonder if that's the reason Sony putting OLED on the back burner. For mass market appeal these OLED weaknesses are a big deal, take Plasma for example and it's screen burn issues, even thought on modern display's this isn't as big a deal as you might think, it was too late and the masses went LCD instead even thought the pictures on Plasma were far superior. If Sony can get to market ASAP with it's CLED technology you can see that been like the LCD 'v' Plasma and it will become the norm, even if CLED to start with isn't as good as OLED.

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