Samsung’s Korean HQ has confirmed that it will launch its 55in OLED TV in the second half of 2012. In the domestic (Korean) market its price will reportedly be more than 10 million South Korean won. To save you doing the conversion that works out at about £5,400.
According to the Associated Press news agency, Samsung believes “it will take another two to three years for the new screen technology to go mainstream.”
For that kind of launch price, it’s certainly going to be a niche product at the outset and Samsung clearly isn’t expecting to sell many yet.
To compare, the Samsung UE55ES8000 high-end 55in LED-lit LCD model typically costs less than half as much, at around £2,499. However, this is much newer technology, where early adopters nearly always pay a higher price to get their hands on it.
OLED (organic light emitting diode) enables even thinner screens, clearer pictures and less energy consumption compared to existing TV tech. Samsung’s 55in Super OLED, as it is currently known, was first shown off at CES 2012 in Las Vegas in January.
LG is also rolling out large OLED screens this year, and Sony is rumoured to still be considering lending its name to OLED TVs, so at least there will be some competition, which in time could cause prices to come down.