Samsung’s latest attempt to lure iPhone users has proved a little too popular, with initial supplies of its Ultimate Test Drive handsets running dry within hours.
The no-obligation offer included a phone and an active SIM card with the promise of “even more love” if the test driver bought a qualifying Samsung phone.
The scheme was hatched with the knowledge a relatively large proportion of iPhone customers’ contracts will be up for renewal at this time of year, giving the Korean giant an opportunity to swoop in.
Now all of the allotted stocks have been snapped up, with Samsung now scrambling to restock before Apple’s next iPhone launch on September 9.
“The response to our Ultimate Test Drive has been overwhelming and exceeded our expectations,” a Samsung spokesperson told Re/code.
“In just a few hours, all of the kits earmarked for this program were reserved by customers looking to try our latest and greatest devices. We’re now working quickly on how to make the Ultimate Test Drive available to even more people.”
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While Samsung probably hadn’t allocated enough stock to satisfy demand, the company will be buoyed by the news so many iPhone users are open to making the switch.
Both the Galaxy Note 5 and the Galaxy S6 Edge+ offer plenty of promise following a launch event in mid-August, whole the existing Galaxy S6 is also a winner.
Would you consider ditching your iPhone for one of Samsung’s new flagships? Share your thoughts below.