For reasons Mr. Spock would doubtless dismiss as “illogical” there are still hundreds of thousands of people who’ve yet to trade in the Galaxy Note 7 handset.
Who knows? Perhaps the third of European Galaxy Note 7 owners hanging on to the phones are pyromaniacs?
Anyway, Samsung is desperate… really, really, desperate to get these dangerous weapons off the streets and is taking further measures to achieve that goal.
Related: Galaxy Note 7 vs Google Pixel XL
This is thought to reduce the risk of overheating, which could prevent accidents among those yet to return the handset.
The end game, of course, is to get all Note 7 handsets back in Samsung’s possession.
In a press release it said: “The update is the latest measure taken by the company to reduce customer risk and simultaneously drive all remaining Galaxy Note7 customers in Europe to replace their device immediately.”
The other measures undertaken include the not-so-impressive social media and direct communications with users, and collaboration with retail partners and carriers.
Samsung also boasts of its engagement with regulatory bodies, who’ve essentially ensured the Note 7 shouldn’t be sold or taken anywhere where it might be at risk to the public.
“These continuous communications have contributed to driving the rate of replacement, with two-thirds of all Galaxy Note7 devices in Europe replaced to date. Customers are offered a choice of a full refund or an exchange for an alternative Samsung Galaxy smartphone, with the difference in price also refunded,” the firm added.
Samsung is yet to reveal whether it will honour an offer to South Korean customers that would give those trading in for another Samsung device the chance to upgrade to a 2017 device for half price.
That announcement also revealed there is, in fact, a Note 8. Is this wise? Share your thoughts below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
