Samsung has named a new head of its smartphone business as it continues to struggle to stay ahead of the game.
JK Shin has been in charge of Samsung's mobile division since 2009, and has seen the company through its most successful period. However, Samsung's smartphone earnings have taken a sustained dive since last year, as it has found itself squeezed by Apple at the top of the market and various Chinese manufacturers at the bottom.
While Shin will technically remain in charge of Samsung's mobile communications business, he will step back from the day to day running of it to focus on long term strategy and new business.
Into the role of president of Samsung's mobile business steps 54-year-old Dongjin Koh, who up until now has headed up the company's mobile R&D department. Koh apparently played an important role in developing the Samsung Galaxy S6 and Galaxy Note 5 - two phones that performed well critically, but disappointed commercially.
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According to Reuters, Koh has a very similar engineering background to Shin, which could mean that Samsung will continue along its hardware-focused path. As anyone who has used one of Samsung's 2015 flagship phones will tell you, it's software that continues to be the company's biggest weakness.
The report describes this shuffle as the biggest leadership change under Jay Y. Lee, who has taken effective control of Samsung since his father Lee Kun-hee experienced a heart attack last year.
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