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Samsung pulls down the shutters on London ‘Experience’ store

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Samsung Galaxy S5

Samsung has closed down its flagship store at the Westfield shopping centre in Stratford, London.

The Samsung Experience location - one of ten around the UK - is now permanently closed with stock removed from the store.

The retail outlet, which was run alongside a partnership with Carphone Warehouse, may have fallen victim to a little festive belt tightening at the Korean company.

Sales of the firm’s Galaxy smartphones and tablets continue to slump, while the company has ceased laptop sales in Europe, so the retail location may have been expendable.

The company told The Verge it is planning to keep the other nine stores open, but didn’t offer a reason for shuttering the location at one of Europe’s biggest shopping centres.

"We remain fully committed to the operation of the remaining nine Samsung Experience Stores across the UK, and wish to reassure our customers that those stores will not be affected by this decision,” a statement read.

Read more: Samsung Galaxy Note 4 review

Even so, Samsung’s bid rival the Apple Stores as a luxury try-before-you-by shopping haven seems to be faltering somewhat.

If you’re in London and looking for that ‘Samsung Experience’ to do some last minute festive shopping, then braving Oxford Street is your best bet. Or you could just leave it…

LeeTronix

December 24, 2014, 5:34 pm

And that is the difference between Apple and Samsung, Samsung will pack up and run if they do not have a good year or things start to decline, while Apple dig their heals in and continue to stand strong and ride out any declines. When a company starts closing up shop so easily it generally gives the impression are they quick to do the same to their customers as well in the long run.

Don't get me wrong I am no fan of Apple but you have to respect their methodology and they put their customers first. Samsung cannot boast anything like that and is a wish washy company that enters too many products and offers too much with no back up. I guess that is the Korean way, sell sell sell, run run run...

Chris Hempsall

December 24, 2014, 6:46 pm

Whilst I feel sorry for the people who are losing their jobs I'm delighted that Samsung seem to have got a bloody nose in a store only a mile or so away from where I live.

My Galaxy Note 10.1 lasted five months before it died of motherboard failure. Samsung refused to repair it.

If you think that a Samsung product comes with a global big-brand reputation and associated customer service you are kidding yourself. Let me repeat so there is no doubt: my tablet computer was 5 months old. The motherboard failed. Samsung refused to repair it.

Good businesses take care of their customers and fix their products when they go wrong. I've heard lots of good things from family and friends about Apple, Sony, and Google behaving like this. Samsung did the opposite to this.

If you buy a Samsung product you're essentially gambling that the thing won't break. If it does you might find, just like I did, that a Samsung "warranty" isn't worth the paper it's written on.

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