Samsung has announced that it is to open a studio in New York for creating new VR content.
The maker of the Gear VR headset wants to give content availability for the platform a little nudge by opening its own New York City studio.
Samsung announced the news at the Sundance Film Festival, which is taking place right now in Park City, Utah. Samsung has a pop-up showcase at the festival, where it has some of its Gear VR headsets set up.
Marc Mathieu, chief marketing officer of Samsung USA, didn't have a great deal to say about the matter of the new VR studio. All he would say is that the studio would occupy an existing Samsung marketing office in New York.
"At Samsung we love stories," Mathieu told a small crowd. "And we love to help people tell stories."
The company also announced a year-long partnership with the Sundance Institute behind the festival, which will apparently help nurture filmmaking talent.
Related: Best Gear VR apps and games
Oculus VR announced a similar scheme at last year's Sundance.
As Cnet reports, virtual reality appears to be one of the dominant themes of this year's Sundance Film Festival. The festival itself is well known as the largest independent film festival in America, and has been running since 1978.
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